Search Engine Optimisation (SEO)

Increase visibility – increase traffic

Have you invested in a fully functional website but don’t have enough traffic coming to the site? Are your competitors investing in Search Engine Optimisation (SEO) and ranking higher up in search results? An issue a lot of organisations face is that they spend time and money commissioning a new website, but don’t think about the actual location visibility of the site in search engine results. Every day, your potential clients could be finding your competitors sites first. This means lost traffic and lost sales! SEO is the answer.

What is SEO?

Search Engine Optimisation (SEO) is the process of improving the quantity of visitors to a website via search engines. The majority of searchers never look past the first page of results, so the higher up the ranks on search engines such as Google and Yahoo, the higher the traffic to your site is likely to be. Quite often SEO is seen as a ‘black art’ service which is expensive and complex. Complex it can be but expensive it needn’t be. There is no doubt that SEO can be a full-time task, however in some recent projects we have proven that by spending dedicated time on a weekly or monthly basis, we can deliver real results and ensure top rankings.

Key steps to search engine optimisation

Search Engine Optimisation techniques are generally categorised under On-page and Off-page optimisation. The key techniques utilised in our projects are:

• Onpage
  • Keyword analysis & keyword density
  • Page optimisation
  • Domain name optimisation
  • Meta-tagging
  • Image keyword optimisation

• Offpage
  • Link building & reciprocal links
  • Directory registration
  • Forums & blogging
  • Online pay per click advertising
  • Viral marketing

Retain your position

To sustain high positions in search results it is essential to maintain focus on SEO. Pulsion can manage this process and can offer SEO consultancy on a weekly or monthly basis dependent on budget and online marketing objectives.