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Five Ways to Use Predictive Analytics and Big Data in Your Business: Day 2

Five Ways to Use Predictive Analytics and Big Data in Your Business: Day 2

Five Ways to Use Predictive Analytics and Big Data in Your Business: Day 2 Yesterday, I talked about how big data and predictive analytics can be used to increase sales by recommending products to consumers based on their historical purchases and the purchases of others with a similar buying pattern.  As well as being used to predict what a consumer is likely to buy, predictive analytics can also be used to predict when they will buy next and how much they will spend.

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