Pulsion Technology are delighted to announce achieving AWS Consulting Partner status. AWS Partner Network (APN) is a globally recognised partner program which certifies partners for their expertise in designing, architecting, building, migrating and managing cloud solutions built on AWS.
International Women’s Day Pulsion asked some of our women in tech what inspired them to start their career in the technology industry and their words of wisdom to girls who want to get involed in technology!
An important part of personalising the consumer experience is tailoring you marketing material to you’re the specific needs and wants of your customers. Businesses can use big data and predictive analytic to segment your customer base and send marketing collateral based on historical data.
Nowadays, businesses are having to personalise more and more of the consumer experience in order to remain competitive in the market and retain customers. Big data and predictive analytics can be useful tools in increasing consumer loyalty
We have seen how big data can be used to help businesses predict future consumer behaviour based on historic data. Predictive analytics can also be used to detect other patterns which may in turn affect the price of your product or service.
Five Ways to Use Predictive Analytics and Big Data in Your Business: Day 2 Yesterday, I talked about how big data and predictive analytics can be used to increase sales by recommending products to consumers based on their historical purchases and the purchases of others with a similar buying pattern. As well as being used to predict what a consumer is likely to buy, predictive analytics can also be used to predict when they will buy next and how much they will spend.